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Do’s and Don’ts for Brands on Instagram

Four years ago, L2 predicted Instagram would be the most powerful platform in the world and the prediction stands. As consumers gravitate toward images over text, Instagram’s visual platform functions as a connective tissue between consumers, products and brands.Brands often ask about how they can leverage the platform to a digital community of potential customers. buy 50 likes on instagram Here are some do’s and don’ts that emerged from L2’s recent study, which evaluates the approach and performance of 250 brands across nine categories on Instagram.DO: Test and Learn, Natively. Unlike the pay-to-play ethos of Facebook, pure sweat (namely content testing and optimization) still drives meaningful results on Instagram. During this era of unwalled access to their Instagram followers, savvy marketers are focusing resources?on experimenting with high-quality content types versus acquiring followers. Enamored by 100 percent organic reach, brands have dialed up efforts on Instagram, and post frequency has grown 23 percent over the last five quarters.Given that brands are incentivized to cut through the noise with as much content as possible, how much is too much? There is a negative correlation between post frequency and engagement rate, but it’s a weak one. One-third of brands posting over 20 times per week maintain above-average engagement.Least likely to engage consumers are posts promoting contests, CSR initiatives or sales. There are a few exceptions: socially conscious Patagonia’s CSR posts and teen brand Aéropostale’s frequent promo codes and contests.

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Top 4 Ways Instagram Can Help Your Business

Instagram is a social media website and online marketing tool that should be part of your marketing toolkit. What makes this tool unique is that it centers on the use of photographs and photograph captions only. buy instagram likes for all photos Users can instantly post pictures with captions directly from their mobile devices to share with followers. Here are four of the top ways to use Instagram to promote your business and interact with your perspective clients. 1.Invite Users to Window Shop With this social media app, you can provide window-shopping opportunities for your followers, giving them a taste of your products and services. Share relevant and useful information in the caption, like location details, sales, and anything else to intrigue your followers. Make sure you explain any product information in case followers want to purchase the product(s) you feature in the photo. 2. Take Users Behind the Scenes Consumers also often find it intriguing to get an exclusive behind-the-scenes look at your business’s products and services. Use photos to show how your products are made or how your services are carried out. Using a photo collage on social media allows you to reveal the process as it unfolds to followers, providing them with the feeling that they’re getting bonus insights just for being part of your social following. Related: 4 Ways to Avoid Social Media Hackers 3. Offer Followers Exclusive Benefits Provide exclusive material for your followers. Introduce them to a new product or service before it goes live for the public. Also, offering discounts or special offers to your virtual following will keep them feeling like an exclusive group, as well as encourage others to follow you. 4. Make Your Business More Personable Take and post pictures of you and your employees at work or at any company event. Use the captions to share pertinent and interesting information about the employees and what’s happening in the picture. When you attend a special event, start work on a new project, or do anything exciting and photo-worthy, make sure you capture the event. Knowing what’s happening in your world keeps your organization on their mind.By integrating Instagram into your social media marketing campaign, you can give your online following insight into your company in new ways. This is a great tool to promote your business while being creative at the same time.

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You tap the images you want to collage, up to a total of nine, and you can choose from 16 different layouts. Once you select a layout, you can easily replace any of the included images with others from your Camera Roll. buy instagram likes monthly The "Mirror" feature lets you reorient images vertically, and "Flip" lets you turn them upside down. You can tap images to drag and reposition them, and pinch to zoom or shrink them.You simply click "Done" to save finished collages to your Camera Roll or click "Share." The buttons for sharing on Instagram, Facebook and more are prominent. Tapping the Instagram button bumps you into the Instagram app, where you can apply filters before sharing your collages. The "More" button lets you share the image via text message, email, iCloud, or from other apps or services you may have installed, such as Evernote, Gmail and Hootsuite.

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