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John Dewey
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TWITTER CAN HELP INFORM BUSINESS STRATEGY

Since its inception in 2006, Twitter has grown rapidly to become one of the leading social networking sites on the internet. Twitter is based upon an extremely simple premise: it is made up of 140-character messages called Tweets which enable you to become closer to people and topics you care about. According to Twitter, buy instagram likes there are currently around 400 million Tweets posted each day with 200 million active users. 82% of businesses use Twitter in some capacity, while 29% of searches performed on Twitter are from people in the 18-24 age bracket trying to find brands. These statistics highlight why Twitter can provide a context against which you can help build your business, whether that be by engaging with topics and conversations relevant to the services your business provides, or through compiling data which can help influence future strategies.

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Social Media Strategy

Do you have Social Media Psychosis? Yes, Social Media Psychosis… Psychosis means abnormal condition of the mind, and is a generic psychiatric term for a mental state often described buy instagram likes as involving a “loss of contact with reality”. Social Media Psychosis is the abnormal condition of the mind, that results in the thinking that ‘social media’ is the answer to all business challenges which is obviously a “loss of contact with (virtual) reality”. It’s a description I use when a client has unrealistic expectations on what social media can do for their business. That tweeting, blogging, posting to friends, followers and fans will fix all their business woes.

Social Media in Companies – Playground or Business Strategy?

Social Media is known as a promising instrument for networking of individuals and their knowledge. In addition, social media is designed to promote efficient communication within companies as well as beyond company borders. Having taken a pioneering role in the field of social media anyway, it is primarily the service sectors, which incorporate social media into their business strategy. Within the service sectors, mainly IT and telecommunications buy instagram likes service providers as well as management consulting and advertising companies have incorporated social media into their business strategy. "These businesses are known for being particularly knowledge and IT-intensive. Therefore, the inclusion of social media into their business strategy offers great potential for their competitiveness," says Dr. Irene Bertschek, head of the ZEW research group Information and Communication Technologies. In contrast, manufacturing companies are considerably more hesitant about employing social media as part of their business strategy.



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